If Your Home Failed to Sell in 2018, These Tips Will Help You Rebound in 2019
If you listed your home in 2018 but it failed to sell, you have our condolences. We’re experts at helping people whose homes previously failed to sell, though, and here are a few tips you can use to make sure you have a successful home sale in 2019.
First of all, hire a home stager. The first thin you should do is have a professional home stager look at your property to give it a different feel. Small things can make a big difference especially for a home that has been on the market for 6+ months. Listen to what the home staging expert has to say and make the recommended changes.
Second, Get professional photography. Marketing a home isn’t just about listing it on popular real estate websites and social media platforms—you have to advertise it the right way. If your home’s listing profile has bad photos, no video tour, and/or a poorly written description, it’s not going to sell no matter how much you advertise it. Your agent needs to separate your property from all the other comparable properties being listed and know how to connect with the buyers who are searching for it.
Furthermore, try adjusting your home’s price. Price plays a huge role in a home sale’s success, and a simple $1,000 reduction might make all the difference. Your agent might’ve wanted to lower your home’s price when it was first listed, but that was probably because they didn’t know what else to do. Also, was that home even priced correctly to begin with? Did your agent have a strategic pricing model in place to attract buyers to your home?
Next, are you getting all the leads & are they being answered? keep in mind that a lot of agents don’t pay advertising fees to websites like Zillow, Trulia, and Realtor.com, so their leads get directed to other agents who aren’t aware of your listing and aren’t under any obligation to help you get it sold. If your agent doesn’t have a lot of reviews or listed sales on these websites, they’re probably not getting the inquiries for your listing that it needs to sell quickly and for top dollar.
Finally, think about hiring a different agent. The first thing we think about when we hear about a home failing to sell is the agent hired to sell that home. As our industry has blossomed over the last few years, we’ve seen a lot of inexperienced people get into the real estate business. Agents like these may offer you a low commission or promise to work hard for you, but the fact is, they don’t have the marketing budget or the expertise to sell your home.
If you’d like to get started planning your 2019 home sale, we’d love to help you. Just give us a call or send us an email, and we can make sure what happened in 2018 doesn’t happen again.
As always, if you have any other questions about our real estate market, feel free to reach out to us as well. We look forward to speaking to you.