West Michigan Real Estate Blog | Luke Bouman Team

A Guaranteed Sale program is one of the most misunderstood offerings in real estate — partly because the term is used loosely by different agents to mean very different things. Here's exactly how the Luke Bouman Team's Guaranteed Sale program works, who it benefits most, and how to evaluate whether it makes sense for your situation.

What Our Guaranteed Sale Program Actually Means

The Luke Bouman Team's Guaranteed Sale program is straightforward: your home sells in 39 days or less — or we buy it. This is not a vague promise or a marketing tagline. It is a specific commitment backed by a written agreement. If your home does not sell within 39 days of listing at an agreed-upon price, we purchase the home ourselves. You move on your timeline regardless of market conditions.

How the Program Works — Step by Step

Step 1 — Price Agreement: We conduct a thorough market analysis and agree on a listing price together. The program applies at that agreed price — not at any price you want to list at. Our pricing expertise is part of what makes the guarantee possible.

Step 2 — Standard Listing: Your home goes on the market with full marketing, professional photography, MLS exposure, and our team's buyer network. We work to sell your home at or above the agreed price through traditional channels first.

Step 3 — If It Doesn't Sell: If 39 days pass without an accepted offer at the agreed price, we purchase the home at the pre-agreed price. The transaction closes on your timeline. You have certainty — not uncertainty.

Who Benefits Most from the Guaranteed Sale

Sellers who need to move on a specific timeline. Job relocation, a new home purchase that has already closed, or a life event that requires the proceeds from the sale by a certain date — the Guaranteed Sale eliminates the anxiety of "what if it doesn't sell in time."

Sellers who are buying simultaneously. One of West Michigan sellers' most common fears is selling too fast and having nowhere to go, or buying a new home before the existing home sells. Our Love It or Leave It Guarantee combined with the Guaranteed Sale program addresses both sides of this equation.

Sellers testing the market. Some sellers are genuinely uncertain whether now is the right time to sell. The Guaranteed Sale removes the downside risk — if the market doesn't respond, you have a floor.

What the Guaranteed Sale Is Not

The Guaranteed Sale is not a license to list at an unrealistic price. Our pre-agreed price is based on defensible market data. It is also not a discounted purchase offer — we are not buying your home at 80 cents on the dollar as some "iBuyer" programs effectively do. The pre-agreed price reflects realistic market value based on our 10+ years of Holland-specific transaction data.

The Broader Program — Love It or Leave It, Instant Offer, Cancellation Guarantee

The Guaranteed Sale is one component of our seller and buyer guarantee ecosystem. Our Love It or Leave It Guarantee protects buyers who purchase a home and find within a specified period that it's not right for them. Our Instant Offer program provides sellers a cash offer baseline without listing. Our Cancellation Guarantee means you can cancel your listing agreement with us at any time — no long-term lock-in required. These programs exist because we are confident enough in our process to back it with real commitments.

No Realtor has sold more homes in Holland, MI over the last 10 years. With 2,100+ homes sold and $500M+ in sales, our Guaranteed Sale program is backed by a track record, not just a promise.

Call or text (616) 344-9923 to learn if the Guaranteed Sale program is right for your situation.

Related reading: Sell My Home in Holland Michigan | What Is My Home Worth? | Best Realtor in Holland Michigan