@HomeRealty Lakeshore Holland Michigan & Luke Bouman Team
Posted by Luke Bouman onThe first thing Jake Hogeboom, CEO of @HomeRealty Lakeshore, does upon hiring a new broker for his firm is to NOT hand that person a coffee mug with an omnipresent corporate logo and a procedures manual thicker than the Oxford English Dictionary. He presents agents with company-issued Apple iPads instead, then invites them to join him for a cup of freshly brewed java in the kitchen suite at the front entrance to the home office. Hogeboom can’t stop smiling while explaining the non-traditional approach he is undertaking to put a modern stamp on an old-fashioned industry. “There’s a lot of people who are (skeptical),” Hogeboom said of creating a very different real-estate brokerage, which emphasizes a more personalized and technology-focused…
2321 Views, 0 Comments